Senior Content Marketing Manager

Iterable is the AI customer engagement platform, built for enterprise scale, loved by teams, and trusted by global brands like Redfin, SeatGeek, Priceline, Calm, and Box. Our platform empowers organizations to activate customer data from any source, design seamless cross-channel experiences, and optimize engagement with Nova Intelligence, the AI layer of our platform, all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values to life every day: Be an Owner, Growth Mindset, Run as One, and Transparency. And the market has noticed: G2 recognizes Iterable as a Leader globally, spanning the Americas, EMEA, APAC, ANZ, and Latin America, with category leadership in Personalization, Marketing Automation, Push Notifications, and Mobile Marketing, and a 4.5/5-star rating from hundreds of users. Gartner named Iterable a Challenger in the Gartner Magic Quadrant for Multichannel Marketing in both 2024 and 2025. We’ve also earned TrustRadius Top Rated honors in 2024 and 2025, were named a TrustRadius Buyer’s Choice for 2026, and were featured in Snowflake’s Modern Marketing Data Stack 2026.

With a global presence that includes offices in San Francisco, Denver, London, Sydney, and Lisbon, plus remote employees worldwide, we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture https://iterable.com/culture/ and About Us https://iterable.com/company/ pages. Let’s shape the future of customer engagement together!

We’re looking for a Senior Content Marketing Manager to join our Brand & Content team to own how Iterable’s brand strategy comes to life in our marketing content and advertising copy.

The way buyers discover and evaluate customer engagement platforms has changed. Much of the evaluation now happens before a first conversation with sales — through organic search, AI-generated answers, industry communities, video, and peer recommendations. To succeed in that environment we need content with a strong brand voice that demonstrates differentiated expertise.

In this role, you will develop and execute a content strategy that builds trust with our target customers, reinforces Iterable’s authority in the categories most important to our business, and ultimately compels buyers to choose us over the competition. From helpful, engaging blog posts to scroll-stopping advertising copy, you’ll combine your skills as a content strategist with AI tools and systems to drive marketing impact across the business.

We’re looking for someone who is an excellent writer, an exceptional editor, and a proven systems builder — and who understands that quality and scale are not competing priorities.

Turn high priority topics into compelling, narrative-defining content

You’ll own what Iterable publishes, the point of view it offers, and the standard it’s held to.

• Build and manage the content roadmap aligned to SEO/AEO priorities and key business objectives.
• Analyze audience personas, SEO/AEO data, and product strategy to produce content that resonates with our target consumers.
• Own the process from ideation through publication and distribution.
• Partner with our SEO and product teams to ensure content reflects priority topics, product strategy, and market positioning.
• Structure content so that search engines and AI assistants can accurately understand, summarize, and cite Iterable’s perspective.

Own Iterable’s brand voice and point of view

You’ll develop a deep understanding of Iterable’s brand voice and differentiation strategy and see that it comes to life in everything we produce.

• Ensure all content provides clear, strong, and helpful POVs to help solve challenges for the modern marketer.
• Establish and maintain editorial standards for quality, accuracy, and originality, and apply them consistently across all content.
• Partner with product marketing and GTM teams to create compelling, on-brand marketing copy that drives impact throughout the funnel
• Write the content that sets the bar, including flagship thought leadership and technically complex subject matter.

You’ll develop the systems that allow a small team to produce high-quality content at meaningful volume.

• Develop and refine AI-assisted production workflows, structured briefs, and brand voice references that support high-quality output at scale.
• Build quality control into the production process so editorial standards hold as volume increases.
• Evaluate emerging AI tools and determine which are worth adopting, testing, or setting aside.
• Measure and improve the efficiency of the content operation, including time to publish and impact

Support demand generation and pipeline growth

• Partner with demand generation to generate compelling, resonant marketing copy for brand marketing campaigns and paid programs.
• Monitor the performance of content across the company’s different channels and maintain an ongoing set of metrics and reports.
• Connect content visibility to business outcomes, demonstrating how discovery translates into qualified leads and pipeline.
• Create clear readouts for marketing leadership, including what changed, why it matters, and what action comes next.

• Exceptional written communication skills, supported by strong marketing writing samples.
• Proven experience writing technical content or covering other highly complex topics.
• Demonstrated use of AI to automate business processes and drive quantifiable impact.
• Experience writing marketing copy for paid social and digital display ads.
• Deep understanding of AEO/SEO best practices, including how AI assistants retrieve, summarize,