Director of Commercial Marketing

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

We're hiring a Director of Commercial Marketing to build and lead marketing for our commercial business, which spans the Freemotion, NordicTrack and iFIT brands. You’ll support several sales motions with very different buyers, from gym chains and large institutions to luxury hotels and independent studio owners. Hospitality is where we have the most to gain and the most to prove, so we're looking for someone who has marketed to hotels and resorts before. The role is fully remote, open anywhere in the US.

You'll report into marketing and be marketing's main partner to our commercial sales leaders. You'll own the Freemotion brand and set NordicTrack's commercial go-to-market within its brand standards. You’ll work with a designer embedded from our creative team and with outside agency partners, and you’ll help shape the right mix of in-house and agency support over time. Expect to build a fair amount yourself and to use AI to produce what sales needs.

Each of these has its own buyers, sales cycle and proof points. Part of the job is knowing which materials and programs can be shared across motions and which need to be built separately.

Gym chains and franchise groups, universities, hospitals, military, corporate fitness, multifamily

Long, account-based cycles with RFPs, dealers and distributors; decided on durability, service and total cost of ownership

Target-account programs, sales tools and ROI models, dealer marketing, trade shows, case studies

Hotel and resort owners and operators, spa directors, hotel brands, hospitality designers, high-end residential

Relationship-led and design-driven; decided on aesthetics, guest experience, brand standards and proof from peer properties

Credibility building, flagship installations, design-trade presence, experiential and showroom events, hospitality case studies

Instructors and entrepreneurs opening one or two studios

Consumer-like research, but a high-stakes business decision shaped by community, education and trusted peers

Customer discovery, business-case content, referral and education partnerships, lead capture and nurture, launch support

Gyms, universities, corporations and hotels buying iFIT content

Positioning and sales support as the motion grows

• Tie marketing to commercial revenue: Work with commercial sales leadership to turn their priorities into a marketing plan and budget, and show what marketing contributes to pipeline in each sales motion.
• Win in luxury hospitality: Help our hospitality team win more hotel, resort and spa business by building the credibility and proof we need in a segment where we’re still establishing ourselves.
• Help sales win more deals: Make sure reps and dealers have current, accurate materials for every customer conversation, and turn new requests around quickly.
• Make iFIT a reason to buy: Position connected equipment and iFIT content as a differentiator against competitors, and support iFIT subscription sales into gyms, universities, corporations and hospitality.
• Own Freemotion: Be the Freemotion brand owner, responsible for its positioning, standards and reputation with commercial buyers.
• Earn NordicTrack credibility in commercial: NordicTrack is best known as a home fitness brand. Build its standing with commercial buyers, leading with Pilates, through proof such as premium installations, case studies and partnerships, within the standards set by the NordicTrack brand team.
• Build the right support model: Get the most from our in-house and agency resources, and shape the mix over time so sales gets faster, better support.

• Define and prioritize segments across fitness facilities (big-box, franchise, university, military, corporate, multifamily), hospitality and wellness (luxury hotels, resorts, spas, residential), and Pilates studio founders.
• Build segment positioning, messaging and proof points for Freemotion and NordicTrack Commercial, applying NordicTrack brand standards set by the NordicTrack brand team, and partner with the Senior Creative Director on Freemotion's visual identity and commercial creative standards.
• Track competitors (e.g., Technogym, Life Fitness, Matrix, Precor; Balanced Body and Merrithew in Pilates) and buyer trends, and turn them into guidance sales can use.
• Own commercial launch planning: timelines, assets, training and success metrics.

• Partner with sales leaders across every motion, including domestic, rest-of-world, our VP of Hospitality, and iFIT B2B, on priorities and target accounts.
• Build a hospitality marketing program in partnership with our VP of Hospitality: flagship properties, case studies, design-trade presence and experiential events.
• Own the sales toolkit: segment decks, brochures, spec sheets, proposal templates, ROI and total-cost-of-ownership tools, battlecards and rep onboarding materials.
• Build a proof engine: case studies, testimonials, reference customers and co-marketing around new installations.
• Run a customer advisory board and referral program with hotel, gym and studio customers.
• Support distributors and dealers, including localized materials for European markets.
• Run a simple intake and prioritization process so sales requests are delivered quickly and predictably