Principal Full Stack Engineer

Steer offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention.

Steer began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. We are always innovating and we are proud to be a leader in the automotive repair industry. In August 2024 Steer acquired AutoOps - the leader in modern, intelligent, and fully integrated scheduling software for auto repair shops. AutoOps allows customers to smoothly schedule through a shop's website and Google Business Profile.

We're growing our world-class engineering team to usher our CRM platform into the next generation of software — and we're looking for a visionary Principal Full Stack Engineer to join our Core Platform Team

Most Lead roles at "Big Tech" companies involve maintaining a single microservice or acting as a small cog in a 100-person machine. At Steer, you aren't just a contributor; you are the architectof a platform aiming for 100% market dominance. This is a high-impact role for someone who doesn't just write great code, but who can see around corners, challenge conventions, and lead entire products from vision to launch.

We are actively refactoring our existing teams to be agentic-first — meaning our engineers don't just use AI as a tool, they architect systems around autonomous, AI-driven workflows. This is not a future initiative; it is how we build today.

We’re looking for builders who bring exceptional focus, ownership, and commitment to their work. At Steer, we want engineers who are “all in” on our mission, fully engaged with their work, and invested in our shared success. This means making Steer your primary professional focus and bringing the dedication and accountability needed to deliver exceptional results.

Why Steer?

• True Ownership: You will lead massive products from start to finish within lean, high-velocity teams.
• Hyper-Growth & Vision: We are currently at a fraction of our total addressable market in the automotive industry. The potential for scale is massive, and you will be a leading developer shaping this space
• Freedom to Innovate: You don't need side projects to explore new techniques. We provide the autonomy and the platform to experiment with and implement the latest tech directly into our core product.
• AI-First & Agentic Culture: We are refactoring our teams to be agentic-first. We prioritize high-level problem-solving and AI/LLM expertise, and we actively encourage the use of AI tools to accelerate coding across any language and to power autonomous production workflows.

• Technical Strategy & Ownership: Focus on the core components of the Steer CRM, specifically optimizing how we ingest and process data to revolutionize our automation tools.
• Architectural Vision: Lead the design of reusable full-stack components and services that ensure our platform remains performant as we scale toward market dominance.
• Adaptive Development: Pivot at a moment's notice based on evolving business needs, shifting focus between new integrations and core infrastructure to keep our ecosystem seamless.
• Customer-Centric Engineering: Partner closely with Product to understand user pain points, ensuring every architectural decision adds tangible value to the auto repair shops we serve.
• Code Excellence: Champion best practices in security, test automation, and maintainability. Conduct deep-dive code reviews that elevate the entire engineering organization.
• Modern DevOps & Agentic Infrastructure: Influence our CI/CD pipelines, containerization (Docker, Kubernetes), and IaC practices. Design and maintain AI-integrated, agentic-ready infrastructure that enables autonomous workflows.

• 7+ years of professional experience building complex, web-based SaaS products.
• The “All-In” Mindset: A deep commitment to Steer’s mission and success. We look for engineers who take exceptional pride in their work, hold themselves to high standards, and demonstrate full ownership and accountability for their projects. They approach complex, seemingly impossible challenges with determination, proactively drive solutions, and are committed to delivering exceptional results in a fast-paced environment.
• AI & LLM Integration: Hands-on experience working with LLMs and prompt engineering. You use AI to bridge gaps and accelerate development.
• AI in Production: Proven experience deploying AI-powered features and autonomous (agentic) workflows in production-grade infrastructure.
• AI-Driven CI/CD: Hands-on experience integrating AI tooling into CI/CD pipelines (e.g., automated code review agents, AI-assisted testing, or agentic workflow orchestration).
• Database Expertise: Proficiency with both relational (PostgreSQL, MySQL) and NoSQL (MongoDB, Redis) databases, including schema design and query optimization.
• Exceptional Communication: The ability to translate complex technical concepts into product outcomes and collaborate effectively with leadership.

• Familiarity with our current stack: .NET, Node.js (TypeScript), and React.
• Experience with Infrastructure as Code (Terraform, CloudFormation).
• Previous experience as a founding engineer or in an early-stage startup environment.
• Experience building or integrating with Claude marketplace plugins (Anthropic ecosystem), including prompt chaining, tool use, or MCP integrations.

• Initial Screen — 30 min with Lead