Lead, Performance Media

Why Valtech? We’retheexperience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.

At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.

• The work we do and the innovation we drive
• Our values of share, care and dare
• Our borderless, global framework, which enables seamless collaboration

As a Lead, Performance Media, you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring 8 - 10 years of experience, a growth mindset and a drive to make a lasting impact.

You'll own the strategic direction, quality, and growth of performance media across a portfolio of complex client engagements. This role is ideal for a seasoned media leader who combines deep omnichannel expertise with strong people leadership, commercial acumen, and a forward-looking mindset—including a clear vision for how AI-enabled tools, automation, and intelligent workflows can transform how media is planned, activated, measured, and scaled.

Reporting to the Media Director, this position serves as the senior link between media leadership, clients, and delivery teams—managing up by shaping practice strategy, client growth, and executive-level performance narratives, while managing down by leading, developing, and scaling a team of Senior Performance Media Managers and junior planners and buyers. You’ll drive integrated, omnichannel thinking across programs, ensuring paid media is connected with experience, creative, strategy, data, and commerce efforts.

You’ll be accountable for the overall performance, profitability, and innovation of media programs across paid digital and broader omnichannel touchpoints, setting standards for excellence, championing responsible AI adoption across the team, and ensuring media consistently delivers measurable business outcomes for our clients.

• A curious problem solver who challenges the status quo
• A collaborator who values teamwork and knowledge-sharing
• Excited by the intersection of technology, creativity and data
• Experienced in Agile methodologies and consulting (a plus)

• Set the strategic direction for performance media across client portfolios, spanning paid search, paid social, programmatic, video, CTV, retail media, and emerging platforms, with an understanding of how traditional and offline channels fit into the mix.
• Translate client business and growth objectives into integrated, full-funnel, omnichannel media strategies that connect brand, performance, and customer experience goals.
• Oversee audience-led planning, testing roadmaps, and budget allocation frameworks, incorporating AI-supported planning, forecasting, and scenario modeling.
• Review and approve media plans developed by the team, ensuring strategic rigor, quality, and alignment with client objectives.
• Lead senior-level presentations of media strategy, rationale, and performance to client stakeholders and internal leadership.

Media Buying, Activation & Partner Management

• Own strategic relationships with key media partners and platforms such as Google, Meta, Amazon, TikTok, DV360, and The Trade Desk, leading negotiations for value, priority access, and betas.
• Provide oversight of campaign activation, optimization, and budget pacing across accounts, ensuring operational excellence, accuracy, and governance.
• Champion a structured test-and-learn agenda across new channels, formats, partners, and AI-enabled capabilities, and scale proven approaches across clients.
• Guide the team in maximizing platform automation and AI-driven bidding, targeting, and creative optimization while maintaining appropriate human oversight and quality controls.
• Establish and evolve activation standards, QA processes, and workflows that improve speed, consistency, and scalability.

• Hold accountability for performance outcomes across the portfolio, ensuring media investment is tied to clear KPIs and business impact.
• Partner with analytics and data leadership to shape measurement frameworks, including attribution, incrementality testing, and media mix modeling.
• Lead the identification, piloting, and integration of AI-powered tools and workflows across planning, reporting, insight generation, and optimization—and help define how these are adopted responsibly across the team.
• Turn complex performance data into clear, executive-ready narratives and recommendations that inform client decisions.
• Stay ahead of industry, platform, and privacy changes, assessing their implications and advising clients and internal teams accordingly.

• Serve as the senior performance media lead for key clients, building trusted, strategic relationships with senior and executive stakeholders.
• Identify opportunities to expand scope and grow client relationships, contributing to account planning, new business pitches, and proposals in partnership with the Media Director.
• Support scoping, resourcing, and budget management to ensure engagements are delivered efficiently and profitably.
• Collaborate across creative, experience, strategy, technology, and data teams to deliver integrated, experience-led solutions.
• Represent the performance media practice in cross-functional and leadership forums.

• Lead, manage, and develop a team of Senior Performance Media Managers and junior planners, buyers, and specialists.
• Set clear goal